Marketing Challenges
Development, coordination, facilitation and management of a patient recruitment training workshop for the research staff supporting the two studies.
Creative Strategy
The workshop content was customized to the specific recruitment challenges the sites have encountered based on feedback received from the site needs assessments. DAC developed this meeting to be highly interactive and creative to ensure site enthusiasm and interest.
Media Mix
- Concept Development and Creative Design
- Pre-Meeting Planning
- Meeting Questionnaire
- Meeting Invitation
- Recruitment Workshop Content
- Workshop Materials Production
- Recruitment Text Book
- Facilitate the Training Session
- CEUs
- Study-Branded Materials
- Meeting Evaluation
- Investigator Recruitment Support Packet
- Follow-up Activities – Project Team
Results
