Marketing Challenges
- Need to enroll 255 patients with UC in 12 months
- International program (16 countries)
- Cultural barriers
- Long Ethics Committee review and approval timelines (potential program initiation delays)
Creative Strategy
DAC implemented the following North American and global initiatives:
- Site Support Materials (Recruitment Resource Kits)
- Local Advertising
- Study-Specific Website
- Physician Outreach Programs
- Site Support Services
- Site Appreciation Items
- Community Outreach
- Call Center
- Study Awareness Items
- E-notification
- Enrollment Enhancement Package
- Pre-screening Worksheets
- Mini Protocols
- National CCFA Mailings
- Site Visits
- Study Coordinator Meeting
- Program Update Meeting
- CRA Enrollment Support Kits
- Study Awareness Items
- Investigator Meeting
Media Mix
Initiatives aimed at facilitating overall study visibility, study awareness and fostering recruitment enthusiasm across the sites and CRAs contributed to the overall study success.
- Increased enrollment by 45% in 30 days
- 8-fold increase in enrollment within 6 months
- Sustained enrollment through summer months
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