Intermittent Claudication Leg Pain Recruiment Case Study

Marketing Challenges

• 4 months into study < 10% of patients enrolled
• Sponsor anticipated significant challenges recruiting and retaining 500 patients within 4 months

Creative Strategy

• Comprehensive, multifaceted study awareness program and patient retention and support program
• Extended enrollment deadlines to reflect more realistic timelines

Media Mix

• Branding and Logo
• Site Feasibility Assessments and Communication
• Recruitment Kits
• Awareness/Outreach Campaign
• IRB Management
• Site Support Services
• Study Newsletter
• Site Enhancement Program
• Enrollment Performance and Tracking

Results

• Increased enrollment by 45% in 30 days
• 8-fold increase in enrollment within 6 months
• Sustained enrollment through summer months

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