Marketing Challenges
- 6 months into study an average of 18 patients were lost each month
- Majority of drop-outs were due to preventable reasons
- Risk of losing statistical significance
Creative Strategy
Comprehensive patient retention and site support program designed to:
- Reduce participant drop-out rate due to preventable reasons
- Teach sites to be proactive about anticipating patient attrition and managing retention challenges
- Recognize patients and sites for their efforts and contribution to study success
Media Mix
- Study Branding
- Visit Reminder Kits
- Calendar to Plan Study Visits
- Patient Retention Kits
- Wellness Kit
- Study Coordinator Appreciation Kits
- Recruitment and Retention Resource Guide
- Patient Newsletters
- Study Coordinator Newsletters
- Study Coordinator Satisfaction Surveys
- Patient Satisfaction Surveys
Results
Click to enlarge