Marketing Challenges
This 56-week study investigated the effectiveness, safety and tolerability of a medication on exacerbation rate and pulmonary function in COPD patients. Challenges included:
- Documentation of the COPD exacerbation
- Pulmonary function test at each visit
- Travel for severe COPD patients
Creative Strategy
- DAC conducted site calls to discuss recruitment plans for individual investigators.
- The study team identified 30 sites to conduct on-site visits and community outreach. DAC evaluated sites that used community outreach and physician outreach strategies and conducted extensive research in identifying outreach opportunities
- DAC provided a COPD prevalence map that showcased regions within the United States with a high concentration of individuals with COPD.
- DAC researched and identified web marketing opportunities to further enhance study-specific website visibility, including securing banner advertisements and clinical trial listings among professional and support group organizations
- DAC contacted more than 2,000 outpatient and urgent care centers and was able to display study information in approximately 100 clinics to build study awareness.
Media Mix
Recruitment strategies aimed at sites, communities and physician and healthcare providers:
- Study branding
- Materials for sites to build study awareness
- Recruitment kits
- Community outreach
- Oxygen providers
- Physician outreach
- Physician email blast—patient accrual
- Physician email blast—site identification
- Targeted advertising
- Study-specific website
- Direct mail
- E-notification
- Study newsletter development and distribution
- Patient wellness kits
- Retention card kits
- Transportation assistance
- Site liaison visits
- Ongoing site communication and correspondence
- Recruitment tips
Results
Enrollment was met in May 2007.
