How do you measure ROI? Is it the number of patients retained throughout the course of your study? Maybe it’s the percentage return on time and money spent for an ad campaign. Measuring ROI is difficult in the patient recruitment and retention industry. That’s why we focus on reporting the metrics and results you need to feel secure in your investment.
Know thy audience is the mantra to which our market research specialists adhere in compiling demographic and psychographic data on patient populations for clinical trials. Using this data, we tailor marketing strategies to help trial sponsors yield the greatest return on investment from advertising and promotions.
The Proof is in the Numbers
- Eighty percent of our clients returned for add-on and new business in 2005 and 2006.
- Client surveys demonstrate 97 percent overall satisfaction with our performance.
